Hi! Welcome to Aelfie.

We create contemporary home goods using traditional techniques. Our fresh approach to design is informed by youth culture, tribal textiles, internet art and high fashion.

We launched Aelfie in 2012 as a rug company with hundreds of antique tribal rugs and a few original designs. Since then, we have grown our line to include pillows, bedding, blankets, furniture, and more. Our rugs are proudly handmade in Northern India using traditional methods native to the region.

Aelfie was founded by Aelfie Oudghiri. Before launching Aelfie, she worked in fashion, drummed in punk bands, dropped out of medical school in Budapest, lived in Casablanca, Morocco and earned a degree in Religion from Columbia University. She now resides in Brooklyn with her husband, daughter and cat, The Shah.

Meet Jenny

Operations Manager

Favorite rug? Heatwave in Rajastham

Unsolicited Book Recommendation? Edgewise: A Picture of Cookie Mueller

Life Changing Favorite Film? Paris is Burning

Deeply in Love with? Freaky 70's Decor & Murder She Wrote

Email her regarding sales, press, vendor inquires, and customer service at jenny@aelfie.com

Who's Talking About Us